pronounced like laura with an "s", sewra g kidane is the creator behind the beads. spawned by a broken heart, sewra began making waist beads to pass time and to clear her mind. encouraged by her best friend to share her creations with the public, she began selling at various street fairs. her work has since grown from just colored beads on a string, to fine works of art to be worn around the waist.

her repertoire includes waist beads, bracelets, bodybeads. these pieces are truly one of a kind! she uses large stones and various natural materials like shells, feathers, and bone and semi-precious stones.

read the complete interview : a word with sewra


sewra's work is available for photoshoots, music videos and magazine spreads. for more info about using waist beads by sewra in an upcoming project you can contact her at sewra@waistbeads.com